Objectives |
Participants in this workshop will:
* learn to spot classic propaganda techniques frequently used in the media, in advertising and in public relations
* become aware of journalistic bias in selection of news stories and reporting techniques
* practice detecting "spin" in the news media |
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Journalists Code of Ethics |
| "Public enlightenment is the forerunner of justice
and the foundation of democracy. The
duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues.
Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a
journalist's credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Society's principles
and standards of practice."
Society of Professional Journalists |
Society of Professional Journalists
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| Bias in the news industry (newspapers, magazines, TV, radio, web pages)
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| What choices do news editors/producers/journalists make that can be influenced by their bias? What would influence these choices?*** |
Examples
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| Propaganda ("deliberate and systematic spin") |
Bandwagon
Testimonial
Transfer, Faulty Cause and Effect
Emotional Words, Ad Populum, words to appeal to mass emotions
Name-calling, Ad Hominem, "Against the person"
Stacking the Deck, leaving out relevant information
Opinion as fact, when reporting an observed event
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Example
Example
Example
Example
Example
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| Media Watch Web Pages |
PRACTICE! |
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*Spanish IVF 'adoption' scheme wins Catholic blessing
*American Daily
*Stormfront
*Committee for Accuracy in Middle East Reporting in America
*Bush Jr.'s Skeleton Closet
*Breast Cancer Statistics
*The NOTMILK Page
*The Putnam Pit
*Financial Freedom
*Not-So-Great Expectations: Media's spin favors Bush -- again
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| SATIRE |
 |
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