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Scholarly Journals |
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Black and white text with simple fonts
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Few, if any, photographs
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Few, if any, advertisements
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Written by scholars - experts in the field
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Audience is also a scholar/expert or student
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Article goes through a peer review process
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Authors and their credentials are always given
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Uses jargon, assumes the reader has knowledge
of the topic
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Articles contain many citations (end notes, foot
notes, works cited)
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Purpose of the article is to share knowledge
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Popular Magazines |
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Varied fonts and colors, on glossy paper
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Photographs are generally plentiful
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Many advertisements
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Written by free-lance and/or staff journalists
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The audience is the general public, probably without
prior knowledge of the topic
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Authors may or may not be identified
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Sources are usually not identified
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Articles are reviewed in-house, usually by an
editor
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Trade Magazines |
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Usually glossy and colorful
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Advertisements are for products and services used
in the field
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Authors and audience are practitioners in the
field
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Uses jargon, assuming the reader has prior knowledge
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Articles often give practical advise to practitioners
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