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WRTG 105: The Underground Railroad (Professor Behrend): Fake News Workshop, Part 2, February 19, 2018

Confirmation Bias

"The Frequency Illusion is a result of two well-known psychological processes, selective attention (noticing things that are salient to us, disregarding the rest) and confirmation bias (looking for things that support our hypotheses, disregarding potential counterevidence)."   --Arnold Zwicky

The Impact of Fake News

The Miseducation of Dylan Roof.

Fake News and the Psychology of the Brain, Circulating Ideas episode 116: Laura Lauzen-Collins

Manipulating with Language: Tricks of the Fake News Trade

BLARE Method of Analyzing an Article

Review the BLARE article analysis method above. Carefully read through the article assigned to your group, and mark each sentence or paragraph with B, L, A, R, and E as applicable. Feel free to write other notes as well!

Satire/Comedy

"The Left has a Post-Truth Problem Too. It's Called Comedy."  By Stephen Marche, Los Angeles Times, Jan. 6, 2017.

"Stewart put himself in an ideal position—he was moral arbiter who could determine what was hurting America while he took absolutely no responsibility himself. He knew better than the journalists but he was not subject to their rules. He was just an entertainer."

Satire

Satirical Sites deliberately distort reality for a variety of reasons, such as making a political point or entertaining the reader. It is important to remember these sources because any news story from them can and should be disregarded as a direct source of information. Satire should be funny, call attention to an issue by distorting reality, and be clearly marked as satire. Anything else is dangerous to the common good.

Google Ads

Facebook Algorithms

Facebook considers these "signals" when trying to figure out how interested you may be in a certain story:

Who posted a story

  • Frequency of posts from that person / publisher
  • Previous negative feedback on an author

Engagement

  • Average time spent on content
  • Overall engagement a post already has
  • Friend tags
  • A recent comment from a friend

Story type

  • Completeness of page profile
  • Posted from a friend or page
  • How informative the post is

Facebook then uses these signals to help make predictions and calculate the probability of certain outcomes; for example, how likely you are to comment on a story, share a story, spend time reading a story, and so forth; the aim is to increase the likelihood:

  • to click.
  • to spend time with a story.
  • to like, comment, and share.
  • you’ll find it informative.

This results in a relevance score, and thus a news feed that’s unique to every person on Facebook.
Source: "The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure,
" by Paul Ramondo, May 31, 2017

Confirmation Bias

         

The Misconception: Your opinions are the result of years of rational, objective analysis.

The Truth: Your opinions are the result of years of paying attention to information which confirmed what you believed while ignoring information which challenged your preconceived notions.  David McRaney, "You are not so smart"