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In economic terms, consumption involves all the goods and services used by households. Consumer behavior is the study of the whether, what, when, where, how, from whom, and how often households purchase goods and services.
The study of these factors can involve many disciplines, including economics, business, psychology, demographics, etc.
Consumer Research Guide
Government Information Services
A guide created by Emeritus Professor Paul Scipione; this guide will introduce you to the major resources related to Consumer Behavior produced by different branches of the government and made freely available to the public.
There is a tremendous amount of information out there. This guide will introduce you to a few of the major resources available.
Library Instruction Session Handout
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