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MKTG 341: Consumer Behavior: Databases

Consumer Behavior

In economic terms, consumption involves all the goods and services used by households. Consumer behavior is the study of the whether, what, when, where, how, from whom, and how often households purchase goods and services.

The study of these factors can involve many disciplines, including economics, business, psychology, demographics, etc.

Consumer Research Guide

There is a tremendous amount of information out there. This guide will introduce you to a few of the major resources available.

Library Instruction Session Handout

Find Articles (Recommended Databases)

Consumer Video

Contact your librarian

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Alan Witt
(585) 245-5213

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