MKTG 331: Market Research: Web Resources

This series of maps uses data from the decennial censuses 1790 to 1890 and highlights population expansion into new territory, subsequent gains in population density, and increasing urbanization.

Wordle descriptions of population distribution in census publications: 1800, 1900, and 2000.

Dynamic choropleth maps from the Environmental Protection Agency are fascinating visualization tools that can be used for spatial or visual analyses. A wide variety of social, economic, and environmental data can be shown at the county level on color-coded interactive maps. Uses Java Virtual Machine to display data. Links provided to other data resources. See instructions and link to tutorial below the map.

Economic Statistics for U.S., states, metro areas, counties, and cities. Published every five years (2002, 2007, 2012, etc.) for every industry (NAICS).

Includes statistics on largest media companies, magazines, and newspapers as well as survey data on the salaries of ad agency executives.

Useful listing compiled by the Internet Public Library.

Provides census data in different formats allowing the user to better visualize demographic information. These formats include charts, graphs and maps.

Includes information and statistics for thousands of cities and counties in the United States. Browse alphabetically by state or search by city, county or zip code.

ETI researchers work with local and state governments, community organizations, national agencies, and other universities to address interrelationships between public policy, occupational training, labor market and demographic changes, educational programs, neighborhood challenges and assets, and driver’s license and incarceration barriers to employment.

American Marketeing Association listing of marketing journals with links to each title.

Listing of market research studies that are available for purchase (and yes, most of them are very pricey). Free registration available which allows you to browse report abstracts.

PDF formatted data available for 1993 to 2014. This annual series includes a separate report for each State, the District of Columbia, Puerto Rico, and a U.S. summary. The divisions of the economy covered are agricultural services, forestry, and fisheries; mining; contract construction; manufacturing; transportation and other public utilities; wholesale trade; retail trade; finance, insurance, and real estate; and services.