MKTG 331: Market Research: Web Resources

This series of maps uses data from the decennial censuses 1790 to 1890 and highlights population expansion into new territory, subsequent gains in population density, and increasing urbanization.

Wordle descriptions of population distribution in census publications: 1800, 1900, and 2000.

Dynamic choropleth maps from the Environmental Protection Agency are fascinating visualization tools that can be used for spatial or visual analyses. A wide variety of social, economic, and environmental data can be shown at the county level on color-coded interactive maps. Uses Java Virtual Machine to display data. Links provided to other data resources. See instructions and link to tutorial below the map.

Published data primarily on the basis of the 2002 North American Industry Classification System (NAICS). NAICS 2002 and NAICS 2007 introduce a number of new industries, including residential remodelers, discount department stores, electronic shopping, electronic auctions, wholesale electronic markets, internet publishing and broadcasting, and web search portals.

Includes statistics on largest media companies, magazines, and newspapers as well as survey data on the salaries of ad agency executives.

Useful listing compiled by the Internet Public Library.

"Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television, cable and out-of-home—as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data."

Presents census data in graphic format such as maps, charts and graphs. Allows you to zoom in from a national map to obtain regional information. Includes data on population growth, age distribution, racial distribution, etc.

Includes information and statistics for thousands of cities and counties in the United States. Browse alphabetically by state or search by city, county or zip code.

"The University of Wisconsin-Milwaukee Employment and Training Institute provides comparison data on purchasing power, business activity, and workforce density for all residential ZIP codes and the 100 largest metro areas in the U.S. "

American Marketeing Association listing of marketing journals with links to each title.

Listing of market research studies that are available for purchase (and yes, most of them are very pricey). Free registration available which allows you to browse report abstracts.

PDF formatted data available for 1993 to 2014. This annual series includes a separate report for each State, the District of Columbia, Puerto Rico, and a U.S. summary. The divisions of the economy covered are agricultural services, forestry, and fisheries; mining; contract construction; manufacturing; transportation and other public utilities; wholesale trade; retail trade; finance, insurance, and real estate; and services.