Find Articles (Recommended Databases)
- Gale Business: Insights This link opens in a new windowEasily find information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.
- Business Source Complete This link opens in a new windowBusiness Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content, including indexing and abstracts for the most important scholarly business journals back as far as 1886. In addition, searchable cited references are provided for more than 1,300 journals.
- Nexis Uni This link opens in a new windowNexis Uni features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
- PsycINFO This link opens in a new windowThe most complete listing of scholarly publications in psychology and related fields. Provides references to and summaries of scholarly journal articles, books, book chapters, and dissertations.
- ScienceDirect This link opens in a new windowContains more than 9 million full-text articles and 60 million citations and abstracts from 2,300 journals in the natural and social sciences, medicine, technology, and business.
Overview
Market research involves the collecting and analyzing of data related to a specific group of customers and competitors within a given industry. This guide presents some of the sites most likely to be of use to Geneseo students interested in market research.
Because market research encompasses a great range of interests and areas, users may want to refer to the Marketing Locator Sites on this page for links to resources outside the scope of this guide. Finally, if you are having trouble locating the information you want, please contact a reference librarian for assistance.
