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MKTG 331: Market Research
Books
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MKTG 331: Market Research: Books
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Web Resources
Other Market Research Guides
Books
Available in Milne Library
The American Marketplace: Demographics and Spending Patterns
by
New Strategist Publications
Call Number:
electronic resource
Publication Date: 2007
Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth.
County and City Data Book
by
U.S. Census Bureau
Call Number: HA202 .A36
Publication Date: 1949-2007
Contains data at the local level. Use
American Fact Finder
for similar information online.
Household Spending
by
New Strategist Editors
Call Number: ref HC110 .C6 .O35 2006
Statistical tables on all aspects of household spending based on data from the Bureau of Labor Statistics.
New York State statistical yearbook.
by
New York State Division of the Budget, Office of Statistical Coordination
Call Number: HA541 .N48
Publication Date: 1967 - Present
Statistical compendium for the state of New York with many tables at the county level
Statistical abstract of the United States
by
chief of the Bureau of Statistics, Treasury Department
Call Number: HA202 .A1
Publication Date: 1879 - Present
(also available
online
for recent years.)
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